39 million Americans now own a smart speaker, report claims

The research indicated that smart home functionality was in the minds of 64 percent of users, who say they bought the speakers because they plan on using them to control smart home devices.

66 percent said they want to entertain family and friends with the speakers – for example, by doing things like playing music, asking general questions, telling jokes, playing games, getting news and weather or sports scores, and more.

Bringing a new, interactive device into the home may also be changing user behavior in other ways, the report found.

30 percent of smart speaker owner said the device is replacing time spent with TV. They’re also listening to more audio (71% are), including news and talk radio or podcasts.

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The adoption of the device for in-home voice assistance had a trickle-down effect as well, as 44 percent found they started using the voice assistance on their phone more since getting a smart speaker.

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