39 million Americans now own a smart speaker, report claims

This, perhaps, could push Amazon to add Alexa itself to the Alexa companion app where today users are able to manage various settings, and check in on conversations. (In fact, it seems that Amazon is already considering this. When we asked Alexa VP Steve Rabuchin about the plan during CES this week, he smiled and cagily responded, “that’s an interesting idea.”)

The research also indicates that smart speaker usage grows the longer you have the device.

A majority (51%) said they use their smart speaker more often than they did the first month they had it, while 33 percent they use it about the same amount.

The full report is available for download here (PDF).

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