“At the scale we’re talking – Alexa is now launched in seven countries – you can’t editorialize opinion on everything. That doesn’t work,” said Whitten. “The ambitious goal is that you don’t have to do [human curation].”
Alexa’s ability to tell you about the TV shows she likes to watch may be here sooner than you think. The assistant is already starting to think for herself in other areas, as it turns out.
“Alexa has her own opinions today that were not curated by humans,” Whitten pointed out.
Such as?, we asked.
“Alexa, what’s your favorite beer?,” he suggested.
Sure, enough, Alexa has a response for this: it’s “definitely Budweiser.”
But that answer begs the question – even if Alexa has her own opinions, can they be trusted to be any good?