Global app downloads topped 175 billion and consumer spending exceeded $86 billion in 2017, thanks to growth in emerging markets including China, India, Brazil and Russia, according to a new report from App Annie out this morning. Notably, India has now become the number two country by downloads, passing the U.S., which is now third. China has long since been in the lead.
The difference between the total downloads App Annie is reporting (175b) and the 91.5 billion recently reported by the firm Sensor Tower in its own year-end wrap-up can be attributed to how the data was gathered. Sensor Tower’s figures are drawn from the iOS App Store and Google Play. App Annie, however, also includes third-party Android stores in its analysis – that’s how it has visibility into China, where Google Play doesn’t have a presence.
India becoming the second largest country in terms of downloads is a significant change in the worldwide app market over this past year.
Downloads grew 215 percent over the past two years in the country, compared with 125 percent growth in China, and negative 5 percent growth in the U.S.
top countries by downloads 2017
app downloads worldwide 2017
App Annie notes that app usage in India was driver by the introduction of subsidised, unlimited 4G access by Jio in September 2016, which has allowed users to come online in large numbers.