Social media is the collection of different types of online platforms like Facebook, twitter, Instagram etc. That enables the users to interact and connect with each other anytime anywhere in the whole world. It is a form of electronic communication of personal information, videos and photos as well.Social media is growing rapidly throughout the world as internet is literally becoming very necessary in our day to day life.Never before humans were connected to each other as in today’s world.there are about 1 billion social media accounts all over the world, Almost everybody including adults and teenagers are having Facebook accounts there are about 500 million Facebook accounts. Facebook makes it available for people to see each other’s photos and videos and comment on any post.
Social media has made globalization a reality. We can stay connected with our loved ones no matter how far they are from us. It also helps introverted people to open up and share their feelings. And social media is also very useful in the business and marketing world. It facilitates social media marketing as everyone is adopting Social Media Marketing to make their brand or services visible. Companies and brands can promote their products and services for free and sell them through different sites. It has a lot of advantages for the society. From progressed nations to under-developed countries, every nation is utilizing the power of social media to enhance life and use it for the betterment of the people. But on the other hand social media also affect the society negatively.It is in the hands of the user to use it in any manner. Cyber bullying and hacking are one of the dangerous disadvantages of social media. Since anyone can create a fake account and do anything without being traced, sending inappropriate messages, threats, rumors to the masses create embarrassment, discomfort and can also lead to suicide attempts. While Personal data and privacy can easily be hacked and shared on the Internet. Which can make financial losses and loss to personal life.
Social media is a useful tool for us in modern world. It could help us to improve our life. However, we have to aware of how we use them. If we could use the social media smartly, having social media will become a good change for us.